A six hour online aromatherapy CPD course split over two weeks, this course will develop your understanding of both digital and offline marketing and communications techniques.
With a specific focus on supporting small, wellbeing-led businesses, this course is designed for people who want to understand the fundamentals of content, marketing and communications, including strategy, branding and planning.
Taught by Ellen, Aromatherapist, Medical Herbalist and Communications Leader of 11+ years, this is a holistic, practical and effective approach to marketing which takes your unique needs into account.
Part one: 13th November 2025 – 6:00 pm – 9:00 pm
Part two: 27th November 2025 – 6:00 pm – 9:00 pm
Cost
£90 (includes both sessions and coursework).
This IFPA-accredited, online CPD course is run in collaboration with From The Seed, a leading CPD training school for holistic therapists. It is designed as a supportive space to explore and break down marketing and learn how to make it work for you – not the other way around! It is not a course that will be prescriptive and tell you how to make £1000’s using “one simple tip”. We will look more strategically and broadly at how to approach marketing and communications rather than it being a step-by-step guide.
Rather than being an in depth technical, instructional course on how to use specific social media platforms, website management software or Google Analytics,* this course aims to debunk some of the myths around marketing and communications and demystify the subject to help you create a solid foundation that works for you.
We will touch on those areas and I will be happy to do follow-up sessions individually for those who need more support. There will also be some time to discuss specific, individual challenges during the sessions.
Students will have the opportunity to take part in a variety of learning activities, and there will be plenty of opportunities for questions and feedback. Handouts are provided to accompany course material.
Each session will be recorded and will be available to attendees once the course is completed.
During the course, you will:
Gain an understanding the principles that underpin good marketing and communications practice
Develop your confidence with using digital marketing tools
Learn how to tell impactful stories that ‘feel like you’
De-construct marketing jargon and understand what really matters
Use ethical techniques to promote your work
Understand the importance of design and branding, and how they can work for you and your business
Look at the different media that can be used in marketing, explore how to find your unique style to grow your business
Learn how to put together a marketing and communications strategy and content plan
CPD points
Gain 6 CPD points for completing both sessions,